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What a night watching @pink @spursofficial. She’s an artist that I’ve wanted to see for years but never had managed to. So glad that I have as the show was just stunning and such a performance. She was just brilliant and the whole production was really classy and spectacular. What a night! 
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#PinkLive #PinkConcert #PinkOnStage #LiveMusic #ConcertVibes #PinkFans #PinkTour #PinkFanatic #PinkArmy #PinkNation #PinkExperience #LiveGig #MusicLovers #ConcertLife #MusicFestival #LivePerformance #ConcertPhotography #GigLife #LiveShow #RockStar #popicon #MusicMagic #ConcertMoments #PinkEvent #PinkMemories
What a night watching @pink @spursofficial. She’s an artist that I’ve wanted to see for years but never had managed to. So glad that I have as the show was just stunning and such a performance. She was just brilliant and the whole production was really classy and spectacular. What a night! 
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#PinkLive #PinkConcert #PinkOnStage #LiveMusic #ConcertVibes #PinkFans #PinkTour #PinkFanatic #PinkArmy #PinkNation #PinkExperience #LiveGig #MusicLovers #ConcertLife #MusicFestival #LivePerformance #ConcertPhotography #GigLife #LiveShow #RockStar #popicon #MusicMagic #ConcertMoments #PinkEvent #PinkMemories
What a night watching @pink @spursofficial. She’s an artist that I’ve wanted to see for years but never had managed to. So glad that I have as the show was just stunning and such a performance. She was just brilliant and the whole production was really classy and spectacular. What a night! 
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#PinkLive #PinkConcert #PinkOnStage #LiveMusic #ConcertVibes #PinkFans #PinkTour #PinkFanatic #PinkArmy #PinkNation #PinkExperience #LiveGig #MusicLovers #ConcertLife #MusicFestival #LivePerformance #ConcertPhotography #GigLife #LiveShow #RockStar #popicon #MusicMagic #ConcertMoments #PinkEvent #PinkMemories
What a night watching @pink @spursofficial. She’s an artist that I’ve wanted to see for years but never had managed to. So glad that I have as the show was just stunning and such a performance. She was just brilliant and the whole production was really classy and spectacular. What a night! 
.
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#PinkLive #PinkConcert #PinkOnStage #LiveMusic #ConcertVibes #PinkFans #PinkTour #PinkFanatic #PinkArmy #PinkNation #PinkExperience #LiveGig #MusicLovers #ConcertLife #MusicFestival #LivePerformance #ConcertPhotography #GigLife #LiveShow #RockStar #popicon #MusicMagic #ConcertMoments #PinkEvent #PinkMemories
What a night watching @pink @spursofficial. She’s an artist that I’ve wanted to see for years but never had managed to. So glad that I have as the show was just stunning and such a performance. She was just brilliant and the whole production was really classy and spectacular. What a night! . . #PinkLive #PinkConcert #PinkOnStage #LiveMusic #ConcertVibes #PinkFans #PinkTour #PinkFanatic #PinkArmy #PinkNation #PinkExperience #LiveGig #MusicLovers #ConcertLife #MusicFestival #LivePerformance #ConcertPhotography #GigLife #LiveShow #RockStar #popicon #MusicMagic #ConcertMoments #PinkEvent #PinkMemories
1 week ago
View on Instagram |
1/6
🌆 Chicago’s skyline is a breathtaking blend of historic and modern architecture, showcasing iconic landmarks like the Willis Tower and the John Hancock Center. Wander through the city to marvel at architectural masterpieces, stunning skyscrapers, and the beautiful Lake Michigan backdrop. Every corner of the Windy City offers a unique perspective and a picture-perfect view. 
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#ChicagoSkyline #ChicagoArchitecture #ChicagoSkyline #ChicagoViews #ChicagoArchitecture #WindyCity #ChicagoGram #ChicagoPhotography #ExploreChicago #ChicagoLandmarks #ChicagoCityscape #ChicagoAtNight #ChicagoSunset #ChicagoLife #ChicagoRiver #DowntownChicago #ChicagoBuildings #ChicagoInsta #VisitChicago #ChicagoLoop #ChicagoTravel #ChicagoLovers #ChicagoTourism #ChicagoVibes #SkylineChicago #ChicagoBestoftheBest #BeautifulChicago
🌆 Chicago’s skyline is a breathtaking blend of historic and modern architecture, showcasing iconic landmarks like the Willis Tower and the John Hancock Center. Wander through the city to marvel at architectural masterpieces, stunning skyscrapers, and the beautiful Lake Michigan backdrop. Every corner of the Windy City offers a unique perspective and a picture-perfect view. . . #ChicagoSkyline #ChicagoArchitecture #ChicagoSkyline #ChicagoViews #ChicagoArchitecture #WindyCity #ChicagoGram #ChicagoPhotography #ExploreChicago #ChicagoLandmarks #ChicagoCityscape #ChicagoAtNight #ChicagoSunset #ChicagoLife #ChicagoRiver #DowntownChicago #ChicagoBuildings #ChicagoInsta #VisitChicago #ChicagoLoop #ChicagoTravel #ChicagoLovers #ChicagoTourism #ChicagoVibes #SkylineChicago #ChicagoBestoftheBest #BeautifulChicago
3 weeks ago
View on Instagram |
2/6
Discover a world of vibrant creativity @colorfactoryco #! This immersive art experience invites you to explore a maze of colorful installations designed by local and international artists. From interactive exhibits to stunning photo opportunities, every corner is filled with joy and inspiration. Perfect for families, friends, or solo adventurers, Color Factory offers a unique, sensory adventure that’s sure to brighten your day. Dive into a pool of confetti, dance through rainbow rooms, and capture unforgettable moments. Don’t miss out on this one-of-a-kind journey into the heart of color and creativity in Chicago!
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#ChicagoColorFactory #ColorFactory #ChicagoArt #ChicagoEvents #InteractiveArt #ArtInstallation #ChicagoFun #ChicagoExperience #ArtLovers #ChicagoAttractions #ColorfulChicago #ExploreChicago #ChicagoInsta #ChicagoPhotography #ChicagoVibes #ChicagoActivities #FamilyFunChicago #ArtInChicago #ChicagoMuseum #ChicagoCreatives
Discover a world of vibrant creativity @colorfactoryco #! This immersive art experience invites you to explore a maze of colorful installations designed by local and international artists. From interactive exhibits to stunning photo opportunities, every corner is filled with joy and inspiration. Perfect for families, friends, or solo adventurers, Color Factory offers a unique, sensory adventure that’s sure to brighten your day. Dive into a pool of confetti, dance through rainbow rooms, and capture unforgettable moments. Don’t miss out on this one-of-a-kind journey into the heart of color and creativity in Chicago! . . #ChicagoColorFactory #ColorFactory #ChicagoArt #ChicagoEvents #InteractiveArt #ArtInstallation #ChicagoFun #ChicagoExperience #ArtLovers #ChicagoAttractions #ColorfulChicago #ExploreChicago #ChicagoInsta #ChicagoPhotography #ChicagoVibes #ChicagoActivities #FamilyFunChicago #ArtInChicago #ChicagoMuseum #ChicagoCreatives
3 weeks ago
View on Instagram |
3/6
The @indianapolismotorspeedway #indy500 is a day like no other in motorsport. This was my second Indy 500 and it was as good if not better than my first trip to the speedway. Making the gates opening at 6am right through the rain delays to the chequered flag it was just such a brilliant day. Here’s to many more indy500 days to come!
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#Indy500Race #Indy500Fans #Indy5002024 #Indy500Weekend #Indy500Tradition #Indy500Experience #Indy500Festival #Indy500Life #Indy500Moments #Indy500Excitement #Indy500Speed #Indy500Drivers #Indy500Cars #Indy500History #Indy500Event #Indy500Celebration #Indy500Spirit #Indy500Adrenaline #Indy500Action
The @indianapolismotorspeedway #indy500 is a day like no other in motorsport. This was my second Indy 500 and it was as good if not better than my first trip to the speedway. Making the gates opening at 6am right through the rain delays to the chequered flag it was just such a brilliant day. Here’s to many more indy500 days to come! . . #Indy500Race #Indy500Fans #Indy5002024 #Indy500Weekend #Indy500Tradition #Indy500Experience #Indy500Festival #Indy500Life #Indy500Moments #Indy500Excitement #Indy500Speed #Indy500Drivers #Indy500Cars #Indy500History #Indy500Event #Indy500Celebration #Indy500Spirit #Indy500Adrenaline #Indy500Action
4 weeks ago
View on Instagram |
4/6
After a few days away from #cars it was great to be back @indianapolismotorspeedway for #carbday. To see the cars racing in the packs and running so close together is just mad. Headed tonight out to @raceirp for the #hoosier100 but sadly due to rain and weather in region we only got to see a few cars go around before we had to evacuate the site. Hopefully that’s the last of the rain to hit over the next few days…
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#Indy500 #Indy500Race #Indy500Fans #Indy5002024 #Indy500Weekend #Indy500Tradition #Indy500Experience #Indy500Festival #Indy500Life #Indy500Moments #Indy500Excitement #Indy500Speed #Indy500Drivers #Indy500Cars #Indy500History #Indy500Event #Indy500Celebration #Indy500Spirit #Indy500Adrenaline #Indy500Action
After a few days away from #cars it was great to be back @indianapolismotorspeedway for #carbday. To see the cars racing in the packs and running so close together is just mad. Headed tonight out to @raceirp for the #hoosier100 but sadly due to rain and weather in region we only got to see a few cars go around before we had to evacuate the site. Hopefully that’s the last of the rain to hit over the next few days… . . #Indy500 #Indy500Race #Indy500Fans #Indy5002024 #Indy500Weekend #Indy500Tradition #Indy500Experience #Indy500Festival #Indy500Life #Indy500Moments #Indy500Excitement #Indy500Speed #Indy500Drivers #Indy500Cars #Indy500History #Indy500Event #Indy500Celebration #Indy500Spirit #Indy500Adrenaline #Indy500Action
1 month ago
View on Instagram |
5/6
Full day doing a number of things in #nashville! Firstly heading to @theryman to see the original home of the Opry. Then off to @unionstationnashville followed by a brewery tour (and tasting) @nelsonsgreenbrier with finally a wrap up @marathonmotorworks site where there were lots of cool shops  and places to browse. Then the heavens opened. Final bit of the night on Broadway seeing the sights and sounds of this cool city
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#Nashville #MusicCity #GrandOleOpry #NashvilleLife #VisitNashville #NashvilleTennessee #ExploreNashville #NashvilleVibes #NashvilleEats #NashvilleAdventures #NashvilleScenes #NashvilleLove #NashvilleMusic #NashvilleGram #DiscoverNashville #NashvilleNights #NashvilleCulture #NashvilleFun #NashvilleExperience #NashvilleTourism #NashvilleHistory #NashvilleHotChicken #DowntownNashville #Opryland #LiveInNashville
Full day doing a number of things in #nashville! Firstly heading to @theryman to see the original home of the Opry. Then off to @unionstationnashville followed by a brewery tour (and tasting) @nelsonsgreenbrier with finally a wrap up @marathonmotorworks site where there were lots of cool shops and places to browse. Then the heavens opened. Final bit of the night on Broadway seeing the sights and sounds of this cool city . . #Nashville #MusicCity #GrandOleOpry #NashvilleLife #VisitNashville #NashvilleTennessee #ExploreNashville #NashvilleVibes #NashvilleEats #NashvilleAdventures #NashvilleScenes #NashvilleLove #NashvilleMusic #NashvilleGram #DiscoverNashville #NashvilleNights #NashvilleCulture #NashvilleFun #NashvilleExperience #NashvilleTourism #NashvilleHistory #NashvilleHotChicken #DowntownNashville #Opryland #LiveInNashville
1 month ago
View on Instagram |
6/6

Top tips for updating your digital branding

Updating your Digital Branding

Updating your digital branding

What does your digital branding say about you? Does it say that you are a corporate jet set or a fun filled party person? With the development of social media and blogs peoples brands are becoming even more important.

The first impression that many people have is what they see on social media. If you are looking for a new member of staff at your business I’m sure that at some point you’ll have a quick check on Facebook or perhaps other social media to see what they are all about and what they are posting.

I wrote on my business website a whole piece about your own personal brand and what this says about you. Do people trust you? Is there belief in people believing what you are saying? Do people (in my case) want to buy from me? It’s that first impression that’s really important about your digital branding.

Blogging Brand

Of course blogging and branding goes together. If you’re wanting to work with top level and high class brands you aren’t going to have your logo done in MS Paint! You are going to want to be selling yourself and putting the best first impression forward. After all it’s a competitive world out there for bloggers!

I updated my logo and my branding about 2 years ago now. I really like it and don’t at the moment have any plans to change it. I know some bloggers who change it every few months – but for me you have the chance that you start to lose your identity from this.

It’s key that you try and get a look that as closely as it can tells you and your story. How though if you were looking to change this would you go about updating your digital branding?

Fonts

One of the most key aspects of branding is your font. Is it telling your story? After all it’s going to have your brand/blog name there in front of you? Is it readable? Can it be clear to the message you are trying to put out? I just love some of the fancy fonts online and the options you have. Doing a food blog for example? Then the Sweet Cake font would be perfect for you! I think it’s really key that where possible that the font helps you tell the story you are trying to convey.

Because I cover so many different aspects from Route 66 to Cars to fashion on the blog I’ve tried to keep my blog Font as clean as I can. I think it’s professional and to the point. It’s not a font fitting to a “type” as it’s covering all bases.

Different types of Fonts

Colour

Pick font and page colours that work with the style of your posts where possible. Are you a fan of your Instagram feed all being natural earthy colours? If so then look to replicate your theme and your brand the same way. You want people to come to the site and feel that your brand across all the social media is the same so they understand your story.

Logo/Picture

Again following the theme on the fonts and the colours its important this is used in the most appropriate way. I’ve got a silhouette of a man standing. Now this doesn’t fit me into a niche. I was super careful that I didn’t fit myself into one particular category. Yes the site name is the “Travelling Salesman” but it’s not 100% travel focused. It’s a male focused blog. If my branding had travel or food logos as part of it then it’s going to give a wrong image to people. Pick something either appropriate for your target market or pick something that tells your story. Remember the old phrase – a picture paints a thousand words!

Famous Re-brands

Even the biggest companies get it wrong from time to time. Who can forget the BP logo which had been iconic for about 70 years and then they changed it to a circle of shades of green? Or perhaps Royal Mails rebrand to “Consignia”. Others have evolved their logos and branding over a period of time, such as Starbucks and Mastercard. Still very much keeping what they are known around the world for and instantly recognisable. It again comes back to making sure the brand tells your story - or continues to tell the story that you are known for!

BP logo rebrand
Mastercard logo rebrand

Digital Branding

If you are thinking of working on your digital branding make sure that you think of the above aspects. I get so turned off by blogs (and indeed other websites) that don’t think about the brand and don’t think about what that’s saying to customers or readers. You have to make everything fit within the style that you are portraying.

Think about who your target market is and what you are trying to achieve with updating your digital branding at all times! Then you won't go wrong!

Let me know your tips for digital branding below!

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