Instagram

Few days late - but #December was an odd month for lots of reasons - but saw travel to #lasvegas for a big international trade show and then a short hop to #athens for the last visit of the year. Then a few parties for Xmas before stopping for a couple of weeks. Now back to the day job tomorrow! 
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#travel #usa #usatravel #business #businesstravel #businesstrip #work #xmas #socialtime #greece #athens_city #lasvegasblvd #nevada #life #travelblogger #travelblog #travelling #travelphotography #reels #businessreels
Few days late - but #December was an odd month for lots of reasons - but saw travel to #lasvegas for a big international trade show and then a short hop to #athens for the last visit of the year. Then a few parties for Xmas before stopping for a couple of weeks. Now back to the day job tomorrow! . #travel #usa #usatravel #business #businesstravel #businesstrip #work #xmas #socialtime #greece #athens_city #lasvegasblvd #nevada #life #travelblogger #travelblog #travelling #travelphotography #reels #businessreels
2 months ago
View on Instagram |
1/6
Well that’s the last #hotelstay of 2023 done and the rest of the year will be spent in my own bed. I’ve not counted how many nights I’ve been in hotels this year (I don’t think I want to!) but at least with one chain I have had 70 nights as the app told me this morning!  It’s all part and parcel of the job but also it’s not easy at times either. 
My last stay this year was with #hotelindigo I do love an @hotelindigo hotel. On my blog and on here you can find many stays reviewed at #indigohotels across the world.
Last night was hotel indigo on #leicestersquare. I loved the theming and very apt for my last stay of the year to have all the #theatrical elements around. 
Now a bit of time to rest and recharge ready for 2024! 
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#travel #travellingsalesman #businesstravel #uktravel #hoteluk #hotellondon #ihghotels #favouritehotel #hotelstays #hotelstay #businesshotel #londontravel #work #christmas2023 #life #lifestyle #travelgram #travelblogger
Well that’s the last #hotelstay of 2023 done and the rest of the year will be spent in my own bed. I’ve not counted how many nights I’ve been in hotels this year (I don’t think I want to!) but at least with one chain I have had 70 nights as the app told me this morning!  It’s all part and parcel of the job but also it’s not easy at times either. 
My last stay this year was with #hotelindigo I do love an @hotelindigo hotel. On my blog and on here you can find many stays reviewed at #indigohotels across the world.
Last night was hotel indigo on #leicestersquare. I loved the theming and very apt for my last stay of the year to have all the #theatrical elements around. 
Now a bit of time to rest and recharge ready for 2024! 
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#travel #travellingsalesman #businesstravel #uktravel #hoteluk #hotellondon #ihghotels #favouritehotel #hotelstays #hotelstay #businesshotel #londontravel #work #christmas2023 #life #lifestyle #travelgram #travelblogger
Well that’s the last #hotelstay of 2023 done and the rest of the year will be spent in my own bed. I’ve not counted how many nights I’ve been in hotels this year (I don’t think I want to!) but at least with one chain I have had 70 nights as the app told me this morning!  It’s all part and parcel of the job but also it’s not easy at times either. 
My last stay this year was with #hotelindigo I do love an @hotelindigo hotel. On my blog and on here you can find many stays reviewed at #indigohotels across the world.
Last night was hotel indigo on #leicestersquare. I loved the theming and very apt for my last stay of the year to have all the #theatrical elements around. 
Now a bit of time to rest and recharge ready for 2024! 
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#travel #travellingsalesman #businesstravel #uktravel #hoteluk #hotellondon #ihghotels #favouritehotel #hotelstays #hotelstay #businesshotel #londontravel #work #christmas2023 #life #lifestyle #travelgram #travelblogger
Well that’s the last #hotelstay of 2023 done and the rest of the year will be spent in my own bed. I’ve not counted how many nights I’ve been in hotels this year (I don’t think I want to!) but at least with one chain I have had 70 nights as the app told me this morning!  It’s all part and parcel of the job but also it’s not easy at times either. 
My last stay this year was with #hotelindigo I do love an @hotelindigo hotel. On my blog and on here you can find many stays reviewed at #indigohotels across the world.
Last night was hotel indigo on #leicestersquare. I loved the theming and very apt for my last stay of the year to have all the #theatrical elements around. 
Now a bit of time to rest and recharge ready for 2024! 
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#travel #travellingsalesman #businesstravel #uktravel #hoteluk #hotellondon #ihghotels #favouritehotel #hotelstays #hotelstay #businesshotel #londontravel #work #christmas2023 #life #lifestyle #travelgram #travelblogger
Well that’s the last #hotelstay of 2023 done and the rest of the year will be spent in my own bed. I’ve not counted how many nights I’ve been in hotels this year (I don’t think I want to!) but at least with one chain I have had 70 nights as the app told me this morning!  It’s all part and parcel of the job but also it’s not easy at times either. 
My last stay this year was with #hotelindigo I do love an @hotelindigo hotel. On my blog and on here you can find many stays reviewed at #indigohotels across the world.
Last night was hotel indigo on #leicestersquare. I loved the theming and very apt for my last stay of the year to have all the #theatrical elements around. 
Now a bit of time to rest and recharge ready for 2024! 
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#travel #travellingsalesman #businesstravel #uktravel #hoteluk #hotellondon #ihghotels #favouritehotel #hotelstays #hotelstay #businesshotel #londontravel #work #christmas2023 #life #lifestyle #travelgram #travelblogger
Well that’s the last #hotelstay of 2023 done and the rest of the year will be spent in my own bed. I’ve not counted how many nights I’ve been in hotels this year (I don’t think I want to!) but at least with one chain I have had 70 nights as the app told me this morning!  It’s all part and parcel of the job but also it’s not easy at times either. 
My last stay this year was with #hotelindigo I do love an @hotelindigo hotel. On my blog and on here you can find many stays reviewed at #indigohotels across the world.
Last night was hotel indigo on #leicestersquare. I loved the theming and very apt for my last stay of the year to have all the #theatrical elements around. 
Now a bit of time to rest and recharge ready for 2024! 
.
#travel #travellingsalesman #businesstravel #uktravel #hoteluk #hotellondon #ihghotels #favouritehotel #hotelstays #hotelstay #businesshotel #londontravel #work #christmas2023 #life #lifestyle #travelgram #travelblogger
Well that’s the last #hotelstay of 2023 done and the rest of the year will be spent in my own bed. I’ve not counted how many nights I’ve been in hotels this year (I don’t think I want to!) but at least with one chain I have had 70 nights as the app told me this morning!  It’s all part and parcel of the job but also it’s not easy at times either. 
My last stay this year was with #hotelindigo I do love an @hotelindigo hotel. On my blog and on here you can find many stays reviewed at #indigohotels across the world.
Last night was hotel indigo on #leicestersquare. I loved the theming and very apt for my last stay of the year to have all the #theatrical elements around. 
Now a bit of time to rest and recharge ready for 2024! 
.
#travel #travellingsalesman #businesstravel #uktravel #hoteluk #hotellondon #ihghotels #favouritehotel #hotelstays #hotelstay #businesshotel #londontravel #work #christmas2023 #life #lifestyle #travelgram #travelblogger
Well that’s the last #hotelstay of 2023 done and the rest of the year will be spent in my own bed. I’ve not counted how many nights I’ve been in hotels this year (I don’t think I want to!) but at least with one chain I have had 70 nights as the app told me this morning!  It’s all part and parcel of the job but also it’s not easy at times either. 
My last stay this year was with #hotelindigo I do love an @hotelindigo hotel. On my blog and on here you can find many stays reviewed at #indigohotels across the world.
Last night was hotel indigo on #leicestersquare. I loved the theming and very apt for my last stay of the year to have all the #theatrical elements around. 
Now a bit of time to rest and recharge ready for 2024! 
.
#travel #travellingsalesman #businesstravel #uktravel #hoteluk #hotellondon #ihghotels #favouritehotel #hotelstays #hotelstay #businesshotel #londontravel #work #christmas2023 #life #lifestyle #travelgram #travelblogger
Well that’s the last #hotelstay of 2023 done and the rest of the year will be spent in my own bed. I’ve not counted how many nights I’ve been in hotels this year (I don’t think I want to!) but at least with one chain I have had 70 nights as the app told me this morning! It’s all part and parcel of the job but also it’s not easy at times either. My last stay this year was with #hotelindigo I do love an @hotelindigo hotel. On my blog and on here you can find many stays reviewed at #indigohotels across the world. Last night was hotel indigo on #leicestersquare. I loved the theming and very apt for my last stay of the year to have all the #theatrical elements around. Now a bit of time to rest and recharge ready for 2024! . #travel #travellingsalesman #businesstravel #uktravel #hoteluk #hotellondon #ihghotels #favouritehotel #hotelstays #hotelstay #businesshotel #londontravel #work #christmas2023 #life #lifestyle #travelgram #travelblogger
2 months ago
View on Instagram |
2/6
A busy few days in #lasvegas with work! The city really is like nowhere else on the planet with the wide range of #casinos #shows and #hotels to see. It’s such a mad place. Was a really good show for work with my companies product winning an award as well. A very lovely stay @virginhotelslv 
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#usa #usatravel #lasvegasstrip #lasvegasblvd #usatrip #usa🇺🇸 #businessman #businesstravel #virginhotelslv #virginhotel #lasvegasfood #usatoday #work #worktravel #worktrip #businesspassion
A busy few days in #lasvegas with work! The city really is like nowhere else on the planet with the wide range of #casinos #shows and #hotels to see. It’s such a mad place. Was a really good show for work with my companies product winning an award as well. A very lovely stay @virginhotelslv . . #usa #usatravel #lasvegasstrip #lasvegasblvd #usatrip #usa🇺🇸 #businessman #businesstravel #virginhotelslv #virginhotel #lasvegasfood #usatoday #work #worktravel #worktrip #businesspassion
3 months ago
View on Instagram |
3/6
Been quite a manic and busy #November! Trips to #lasvegas and #Germaany. Lit a show for @guildfordschoolofacting and had a busy time at work. @johannaspayne also fell in a tree. @max_theminiweenie just looked cute and we headed towards #xmas.
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#travel #business #workandplay #travelphotography #traveling #travelblogger #travelling #traveler #worktrip #worktravel #jetplane #germany🇩🇪 #usatravel #lasvegasstrip
Been quite a manic and busy #November! Trips to #lasvegas and #Germaany. Lit a show for @guildfordschoolofacting and had a busy time at work. @johannaspayne also fell in a tree. @max_theminiweenie just looked cute and we headed towards #xmas. . . #travel #business #workandplay #travelphotography #traveling #travelblogger #travelling #traveler #worktrip #worktravel #jetplane #germany🇩🇪 #usatravel #lasvegasstrip
3 months ago
View on Instagram |
4/6
As we ended our #Route1 journey up the west coast of #usa we arrived in #seattle. It was defiantly one of our more favourite stops of the whole trip even if it was very cold! We spent a load of time up the @spaceneedle with a wonderful dinner on our last night. We also visited Seattle where there was a whole new level of the city created. On our way back to the airport we visited the @boeing museum which was very geeky! 
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#SeattleWA #SeattleLife #SeattleLove #seattlePhotography
#SeattleViews #SeattleSkyline #SeattleArt #SeattleFoodie #SeattleCoffee #SeattleFashion #SeattleNature #SeattleExploring #SeattleAdventures #SeattleCityscape #SeattleVibes #SeattleParks #SeattleWaterfront #SeattleArchitecture #SeattleMusic #spaceneedle #boeingmuseumofflight #SeattleTravel
As we ended our #Route1 journey up the west coast of #usa we arrived in #seattle. It was defiantly one of our more favourite stops of the whole trip even if it was very cold! We spent a load of time up the @spaceneedle with a wonderful dinner on our last night. We also visited Seattle where there was a whole new level of the city created. On our way back to the airport we visited the @boeing museum which was very geeky! 
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#SeattleWA #SeattleLife #SeattleLove #seattlePhotography
#SeattleViews #SeattleSkyline #SeattleArt #SeattleFoodie #SeattleCoffee #SeattleFashion #SeattleNature #SeattleExploring #SeattleAdventures #SeattleCityscape #SeattleVibes #SeattleParks #SeattleWaterfront #SeattleArchitecture #SeattleMusic #spaceneedle #boeingmuseumofflight #SeattleTravel
As we ended our #Route1 journey up the west coast of #usa we arrived in #seattle. It was defiantly one of our more favourite stops of the whole trip even if it was very cold! We spent a load of time up the @spaceneedle with a wonderful dinner on our last night. We also visited Seattle where there was a whole new level of the city created. On our way back to the airport we visited the @boeing museum which was very geeky! 
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#SeattleWA #SeattleLife #SeattleLove #seattlePhotography
#SeattleViews #SeattleSkyline #SeattleArt #SeattleFoodie #SeattleCoffee #SeattleFashion #SeattleNature #SeattleExploring #SeattleAdventures #SeattleCityscape #SeattleVibes #SeattleParks #SeattleWaterfront #SeattleArchitecture #SeattleMusic #spaceneedle #boeingmuseumofflight #SeattleTravel
As we ended our #Route1 journey up the west coast of #usa we arrived in #seattle. It was defiantly one of our more favourite stops of the whole trip even if it was very cold! We spent a load of time up the @spaceneedle with a wonderful dinner on our last night. We also visited Seattle where there was a whole new level of the city created. On our way back to the airport we visited the @boeing museum which was very geeky! 
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#SeattleWA #SeattleLife #SeattleLove #seattlePhotography
#SeattleViews #SeattleSkyline #SeattleArt #SeattleFoodie #SeattleCoffee #SeattleFashion #SeattleNature #SeattleExploring #SeattleAdventures #SeattleCityscape #SeattleVibes #SeattleParks #SeattleWaterfront #SeattleArchitecture #SeattleMusic #spaceneedle #boeingmuseumofflight #SeattleTravel
As we ended our #Route1 journey up the west coast of #usa we arrived in #seattle. It was defiantly one of our more favourite stops of the whole trip even if it was very cold! We spent a load of time up the @spaceneedle with a wonderful dinner on our last night. We also visited Seattle where there was a whole new level of the city created. On our way back to the airport we visited the @boeing museum which was very geeky! 
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#SeattleWA #SeattleLife #SeattleLove #seattlePhotography
#SeattleViews #SeattleSkyline #SeattleArt #SeattleFoodie #SeattleCoffee #SeattleFashion #SeattleNature #SeattleExploring #SeattleAdventures #SeattleCityscape #SeattleVibes #SeattleParks #SeattleWaterfront #SeattleArchitecture #SeattleMusic #spaceneedle #boeingmuseumofflight #SeattleTravel
As we ended our #Route1 journey up the west coast of #usa we arrived in #seattle. It was defiantly one of our more favourite stops of the whole trip even if it was very cold! We spent a load of time up the @spaceneedle with a wonderful dinner on our last night. We also visited Seattle where there was a whole new level of the city created. On our way back to the airport we visited the @boeing museum which was very geeky! 
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#SeattleWA #SeattleLife #SeattleLove #seattlePhotography
#SeattleViews #SeattleSkyline #SeattleArt #SeattleFoodie #SeattleCoffee #SeattleFashion #SeattleNature #SeattleExploring #SeattleAdventures #SeattleCityscape #SeattleVibes #SeattleParks #SeattleWaterfront #SeattleArchitecture #SeattleMusic #spaceneedle #boeingmuseumofflight #SeattleTravel
As we ended our #Route1 journey up the west coast of #usa we arrived in #seattle. It was defiantly one of our more favourite stops of the whole trip even if it was very cold! We spent a load of time up the @spaceneedle with a wonderful dinner on our last night. We also visited Seattle where there was a whole new level of the city created. On our way back to the airport we visited the @boeing museum which was very geeky! 
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#SeattleWA #SeattleLife #SeattleLove #seattlePhotography
#SeattleViews #SeattleSkyline #SeattleArt #SeattleFoodie #SeattleCoffee #SeattleFashion #SeattleNature #SeattleExploring #SeattleAdventures #SeattleCityscape #SeattleVibes #SeattleParks #SeattleWaterfront #SeattleArchitecture #SeattleMusic #spaceneedle #boeingmuseumofflight #SeattleTravel
As we ended our #Route1 journey up the west coast of #usa we arrived in #seattle. It was defiantly one of our more favourite stops of the whole trip even if it was very cold! We spent a load of time up the @spaceneedle with a wonderful dinner on our last night. We also visited Seattle where there was a whole new level of the city created. On our way back to the airport we visited the @boeing museum which was very geeky! 
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#SeattleWA #SeattleLife #SeattleLove #seattlePhotography
#SeattleViews #SeattleSkyline #SeattleArt #SeattleFoodie #SeattleCoffee #SeattleFashion #SeattleNature #SeattleExploring #SeattleAdventures #SeattleCityscape #SeattleVibes #SeattleParks #SeattleWaterfront #SeattleArchitecture #SeattleMusic #spaceneedle #boeingmuseumofflight #SeattleTravel
As we ended our #Route1 journey up the west coast of #usa we arrived in #seattle. It was defiantly one of our more favourite stops of the whole trip even if it was very cold! We spent a load of time up the @spaceneedle with a wonderful dinner on our last night. We also visited Seattle where there was a whole new level of the city created. On our way back to the airport we visited the @boeing museum which was very geeky! 
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#SeattleWA #SeattleLife #SeattleLove #seattlePhotography
#SeattleViews #SeattleSkyline #SeattleArt #SeattleFoodie #SeattleCoffee #SeattleFashion #SeattleNature #SeattleExploring #SeattleAdventures #SeattleCityscape #SeattleVibes #SeattleParks #SeattleWaterfront #SeattleArchitecture #SeattleMusic #spaceneedle #boeingmuseumofflight #SeattleTravel
As we ended our #Route1 journey up the west coast of #usa we arrived in #seattle. It was defiantly one of our more favourite stops of the whole trip even if it was very cold! We spent a load of time up the @spaceneedle with a wonderful dinner on our last night. We also visited Seattle where there was a whole new level of the city created. On our way back to the airport we visited the @boeing museum which was very geeky! 
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#SeattleWA #SeattleLife #SeattleLove #seattlePhotography
#SeattleViews #SeattleSkyline #SeattleArt #SeattleFoodie #SeattleCoffee #SeattleFashion #SeattleNature #SeattleExploring #SeattleAdventures #SeattleCityscape #SeattleVibes #SeattleParks #SeattleWaterfront #SeattleArchitecture #SeattleMusic #spaceneedle #boeingmuseumofflight #SeattleTravel
As we ended our #Route1 journey up the west coast of #usa we arrived in #seattle. It was defiantly one of our more favourite stops of the whole trip even if it was very cold! We spent a load of time up the @spaceneedle with a wonderful dinner on our last night. We also visited Seattle where there was a whole new level of the city created. On our way back to the airport we visited the @boeing museum which was very geeky! . . #SeattleWA #SeattleLife #SeattleLove #seattlePhotography #SeattleViews #SeattleSkyline #SeattleArt #SeattleFoodie #SeattleCoffee #SeattleFashion #SeattleNature #SeattleExploring #SeattleAdventures #SeattleCityscape #SeattleVibes #SeattleParks #SeattleWaterfront #SeattleArchitecture #SeattleMusic #spaceneedle #boeingmuseumofflight #SeattleTravel
4 months ago
View on Instagram |
5/6
It’s not been the busiest month for October with only a couple of days in Stockholm and then a stag do in London for a weekend, rest of the time has mostly been around home - which makes for a very nice change…. November and December will be very different! 
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#travel #travelling #businesstravel #businesstraveller #businesstravellife #october #octoberphotochallenge #blogger #bloggerlife #bloggers #maleblogger #blog #travelblogger #traveblog
It’s not been the busiest month for October with only a couple of days in Stockholm and then a stag do in London for a weekend, rest of the time has mostly been around home - which makes for a very nice change…. November and December will be very different! . . #travel #travelling #businesstravel #businesstraveller #businesstravellife #october #octoberphotochallenge #blogger #bloggerlife #bloggers #maleblogger #blog #travelblogger #traveblog
4 months ago
View on Instagram |
6/6

How You Can Grow Your Business and Elevate Your Brand

Office Set up

How You Can Grow Your Business and Elevate Your Brand

Someone once said that “success is replicable”. Therefore, if you want to get the same results as someone who has gone before you, all you have to do is do what they did, with some modifications to suit your unique situation of course. 

Most businesses that have enjoyed tremendous success often had to replicate the tactics that other successful businesses deployed. While there may be a few other factors at play –such as product uniqueness, market demand, and so on– most business success strategies are similar. 

If you have a business that you’re looking to grow and some more zeros to your bottom line, then this article is for you. Let’s jump in, shall we?

Understand Your Audience

You probably know this, but it bears reiterating. Who is your ideal customer? How old are they? Where do they work? What’s their income? Where do they live? What do they do for fun? Are they married or single? Do they have kids? 

Are they interested in extreme sports? What drives them? And most importantly, what problem is your product or service solving? By the time you’re done figuring out your audience’s persona, you should be able to come up with a story about them that looks like this: 

“John is a 30 to 40-year-old professional male who is in top physical condition, works in the service and consulting industry, drives a £25,000-£40,000 car. He lives in a 4-bed duplex with his wife and 2-3 kids in a middle-class tranquil neighbourhood with great schools, good security, and has professionals as neighbours. His idea of unwinding is watching football or a comedy TV show, reading a good book, and occasionally driving fast cars at the racetrack. He’s happy with his life but aspires to more in terms of work accomplishments, promotions, and personal fitness. Most importantly, he really wishes that he can spend more time with his family instead of coming home late every night”

Based on the story above, it’s easy to spot John’s motivations, aspirations, and needs. With this information, you can then create solutions, services, or products that will help with his aspirations. 

Most importantly, because you understand him, you’ll be able to craft marketing materials that address those pain points –for example, how your product or service can help him free up 2 hours a day that he can spend at home– and solve his problems.      

Brand

Develop a Brand

It’s important to develop and figure out your brand’s perception. Some brands are flamboyant and colourful like Monster and Red Bull energy drinks. Some are altruistic and people-centred like Heinz. Some, like IKEA, are artistic and elegant. Toyota vehicles are perceived as practical and reliable and are marketed as such. They’re never marketed as performance vehicles.  

Ferrari and Rolls Royce, while they’re both considered luxury vehicles, are perceived differently. Ferrari is considered a sports or performance vehicle, while Rolls Royce is perceived as luxurious comfort and a status car. 

You drive one when you need the thrill of speed, and the other when you want to ride in maximum comfort and be seen as super-wealthy. Do you see the trend? Now do some thinking on your own. Pick a product or brand that you’re familiar with and say the first thing that comes to your mind. 

That’s how powerful brand perceptions are, and why you need to determine how you want your brand to be perceived. If you need help, there are 12 brand archetypes that you can check out so you can have an idea of what your brand’s perception should look like.

At the end of the day, customers should be able to associate your brand with one word. Be careful about this part of the growth process because it’s hard to change the consumer’s perception of your brand once it becomes popular.

RIGHT TO ERASURE

Understanding and adhering to one's right to erasure (also referred to as "the right to be forgotten") in today's data-driven business world is of critical importance. Under the General Data Protection Regulation (GDPR), individuals have the right to ask for the deletion or removal of personal data where there is no compelling justification for its continued processing. As a business, it is your duty to put processes in place that enable you to meet such requests. Failing to do so could result in irreparable harm to your brand reputation. Consult a legal expert regularly in order to remain compliant with data protection and privacy laws, which will enhance both your brand image and customer trust by giving them peace of mind that their personal data is being handled responsibly and transparently.

Hire Excellent Talent

The next step in growing your business is hiring the right talents for your business. What kind of people are you looking to hire to work in your business? Do they need to have a degree? If yes, what fields? What other traits and qualities are you looking for? Most importantly, what are the ideal qualifications and qualities for the various job roles? 

For example, if you’re looking to hire an accountant, you not only need someone with an ACCA, you also want someone who has experience working for organisations that are similar in size to yours. If they have industry experience, even better as it means they understand the nuances and unique accounting challenges in your industry.  

You also need to make sure that you've got a company director and secretary in place. One of the key responsibilities of the company is to ensure the smooth running of the business from a legal point of view, and these two roles cover that.

Prioritise Proven Revenue Sources and Seek Ways to Improve Them

Listen, it’s more difficult to acquire new customers than it is to sell to current or old buyers. More interestingly, customers who already bought for you are always open to buying more products and services from you. So, focus on your current customer base, and see if there are ways to further optimise that customer base. 

Come up with great offers that they can’t say no to. If you have to develop a new product that complements the one they already have, then do that. Incentivise them to refer new customers to your business. For instance, you could offer to give them discounts, rebates, or commissions on every new customer they refer to you.  

The important thing is to turn your customers into your brand evangelists, and a voluntary sales force. This is how you spend a mere 5 percent and get back 95 percent returns. People trust recommendations from family and friends. Use that to your advantage. 

Optimise Customer Experience 

When new and old customers do business with your company, how do they feel? Are they happy and satisfied? Or annoyed, unhappy, and dissatisfied? You better aspire to the former. 

Focus on building the best customer experience in your industry. This means adopting the mantra “the customer is always right”, even when they are wrong. Assume all responsibilities and trade no blames. Build processes that make buying from and interacting with your business a cakewalk for your customers, and teach your staff how to communicate with customers

From your customer support, to order fulfilment to the returns process, your customer services should be so seamless that people are always delighted after having any contact with you. As a rule, aspire to leaving your customers happier than before they had any interaction with you.

Business picture

Identify Profitable Marketing Channels 

What are the best marketing channels and advertising media for your ideal customer? Is it digital, traditional, or an integrated channel? If it’s digital, which channel is it? Is it paid ads, search engines, social media, email, or video? If it’s traditional, is it TV, radio, newspapers, or billboards? Are they likely to attend industry conferences and trade shows?

Where does your ideal customer hang out, and where are you likely to get their full attention? Find and identify the best marketing channels. Then, focus on fully engaging them in those channels. 

The truth is your revenue growth is often directly proportional to the number of people who see and interact with your marketing channels. If you want to be known, then you’ve got to be out there in front of people’s faces and getting known. 

Final Thoughts

Business growth is possible if you do the necessary things. Every popular and booming business with huge bottom lines and revenues did a version of these same things. They took these steps and through sheer grit, effort, and a tiny slice of luck, transformed their business. 

If you want a booming business that’s seen as an industry leader, this is the process that you need to follow to achieve that dream. You can build a business that transforms and impacts the world. Good luck. 

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